Two years ago, I sent out a press release to traditional media outlets.  It was well-written and pointed.  It was clever and creative.  So I distributed it widely and waited.

And waited.

And waited. 

In the end, I received very little in return for my efforts.  It quickly dawned on me that I needed to change the way I advertised my message.  Today, I consistently use the Internet as my main public relations tool and I regularly see incredible results.  (I’ve been able to work with some amazing individuals, too!)

Though mine is just one person’s experience, I believe it indicates what many of us know to be true — traditional marketing methods have a place, but are usually not as effective as online mediums.  In an age of article submission directories, Twitter, Facebook, MySpace, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, I’m offering anyone from America or Canada a free (yes, you heard me correctly — FREE!) 30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

I truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, I’ve had plenty of entrepreneurs and executives tell me that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin. 

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!

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Just found out about this cool opportunity and wanted to pass the word onto you… 

It’s called the “Office Depot Adopt a Small Business Contest” and seems like a potentially rewarding way for you to get your business out there.

Whether you win the contest or not, it’ll give you the chance to build some business buzz and make moolah anyway.  How?  Try these ideas on for size:

1.  Enter the contest and then put your entry on YouTube.

2.  Put your entry on your blog or website.

3.  Use the contest as a venue to get in touch with other entrepreneurs.

4.  Get your colleagues excited about your business by spending a morning or afternoon strategizing how to develop the best entry possible.

5.  Contact your best, most loyal clients and see what they would suggest you do for a contest entry.  Offer to give them discounts for a specified period if you win!  (That should get them excited, too!)

Again, whether you win the contest or lose the contest, it won’t matter — you will have used it wisely to savvily market your company!

• Visit JADCC for more business coaching and marketing ideas.
• Twitter with JADCC today!

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