If you’re like most business people, you spend a lot of time performing tasks throughout your day.

But are you getting the most mileage from each and every thing you’re accomplishing?

For instance, let’s say you have a blog. You write a post. You make it go “live”. Then you move on.

Do you ever go back to that post? If not, you’re missing tons of opportunities!

Truth be told, the essence of that one little, itty, bitty blog post could morph into a dozen different things, including:

- A guest post at another blog’s site
- A full-size article
- A press release
- A tweet
- A Facebook entry
- A comment in an online forum
- A newsletter snippet
- Another blog post on your site months later
- A segment of your first ebook
- The source of a vlog

Now, this takes planning, of course. And I’ll be the first to admit that it’s much easier to just let that blog post you wrote sit and collect cyber dust. But what good will that do?

The trick to being successful without continuously reinventing wheels is to strategically figure out how you’re going to squeeze the possibilities out of every action you take.

If you’re struggling to do this, I encourage you to give me a call. I’ll help you come up with a marketing plan that focuses on being efficient, not being redundant. That just might mean you can start taking a little time for yourself once in a while instead of constantly burning the midnight oil!

Two years ago, I sent out a press release to traditional media outlets.  It was well-written and pointed.  It was clever and creative.  So I distributed it widely and waited.

And waited.

And waited. 

In the end, I received very little in return for my efforts.  It quickly dawned on me that I needed to change the way I advertised my message.  Today, I consistently use the Internet as my main public relations tool and I regularly see incredible results.  (I’ve been able to work with some amazing individuals, too!)

Though mine is just one person’s experience, I believe it indicates what many of us know to be true — traditional marketing methods have a place, but are usually not as effective as online mediums.  In an age of article submission directories, Twitter, Facebook, MySpace, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, I’m offering anyone from America or Canada a free (yes, you heard me correctly — FREE!) 30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

I truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, I’ve had plenty of entrepreneurs and executives tell me that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin. 

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!

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