Two years ago, I sent out a press release to traditional media outlets.  It was well-written and pointed.  It was clever and creative.  So I distributed it widely and waited.

And waited.

And waited. 

In the end, I received very little in return for my efforts.  It quickly dawned on me that I needed to change the way I advertised my message.  Today, I consistently use the Internet as my main public relations tool and I regularly see incredible results.  (I’ve been able to work with some amazing individuals, too!)

Though mine is just one person’s experience, I believe it indicates what many of us know to be true — traditional marketing methods have a place, but are usually not as effective as online mediums.  In an age of article submission directories, Twitter, Facebook, MySpace, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, I’m offering anyone from America or Canada a free (yes, you heard me correctly — FREE!) 30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

I truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, I’ve had plenty of entrepreneurs and executives tell me that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin. 

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!

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I meet so many people who don’t market through online social networks that it boggles my mind.  Their excuses?  Typically, they site a) inconvenience; b) uneasiness; c) time constraints; and a whole host of other easily-overcome justifications.

I’m going to say this as clearly as I can:  If you’re not marketing your business through online social networks, you’re missing out on loads of opportunities.

Just the other day, Facebook hit 250 million users.  Back in March, Twitter reported it had over 8 million users.  LinkedIn has around 40 million users.  MySpace has millions of users, too.  And there’s no telling exactly how many millions of blogs are floating around the cyberuniverse, as new ones are created daily.

Truly, there’s no dearth of online social networking opportunities… and there’s no reason not to take advantage of their power.  If you’re worried about finding moments in your day to post a blog, tweet about your product/service, post a message on your Facebook wall or update your LinkedIn status, call a marketing consultant who is well-versed in handling social networking sites for clientele.

The online social networking revolution is here.  Get your train ticket today or risk being left behind in the station.

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