We all know it — the economy isn’t exactly at its best.  But that’s absolutely no reason to stop marketing.  In fact, it’s probably one of the BEST times for you to strategically market your business!

See, even during the Great Depression of the 1930s, there were businesses that made money.  What was their secret?  For one, they marketed in one form or another and their companies eventually weathered the decade-long storm.  By all economic pointers, our recession is unlikely to reach the magnitude of the Great Depression, but that doesn’t mean that you can’t put their successful marketing principles to work.

Now, I’m in no way suggesting that you break the bank on marketing — far from it!  Instead, I am urging you to sit down with a marketer who knows what she’s doing and develop a marketing plan that’s going to equate to financial profitability and longevity for your business. 

Will all this mean that you have to be creative?  Sure.  Will it mean you have to spend a little?  Yep.  But in the end, what you reap will far outweigh any investments on your part.

Don’t stick your head — or your wallet — in the sand.  Develop a marketing plan today and get your product(s) or service(s) out there right now!

As business owners, we all want money to come flooding through the door.  Alas, that’s just not the reality.  In fact, 99.9% of people (and I have yet to meet the other 0.1%, by the way… I’m just giving the benefit of a doubt) have to work really, really hard to make their cash flow rather than trickle.

A colleague of mine, Scott McPherson, is a virtual CFO and CPA.  He wrote a particularly good article on the subject of cash flow and why it’s important.  You can find his piece here, and you can reprint it on your blog for free (if you include his links and don’t edit it) if you’d like to educate others.

As a business coach, I often counsel my clients in how to be more efficient and organized so that cash flow problems are minimized.  In fact, many clientele tell me they’re shocked by all the little things they could be doing to improve their monthly cash flow. 

If you don’t have a river of cash coming into your wallet, contact me at julie(at)jadcc(dot)com and we’ll set up a time to chat.  Who knows?  It might just take a little tweak in your daily, weekly and monthly habits to realize amazing benefits.