Two years ago, I sent out a press release to traditional media outlets.  It was well-written and pointed.  It was clever and creative.  So I distributed it widely and waited.

And waited.

And waited. 

In the end, I received very little in return for my efforts.  It quickly dawned on me that I needed to change the way I advertised my message.  Today, I consistently use the Internet as my main public relations tool and I regularly see incredible results.  (I’ve been able to work with some amazing individuals, too!)

Though mine is just one person’s experience, I believe it indicates what many of us know to be true — traditional marketing methods have a place, but are usually not as effective as online mediums.  In an age of article submission directories, Twitter, Facebook, MySpace, YouTube, affiliate marketing and blogs, a press release in a printed newspaper seems almost quaint.

If you’re still clinging to traditional marketing methods to get the word out about your business or boost sales, it’s time to make a change.  To help you get started on a profitable path, I’m offering anyone from America or Canada a free (yes, you heard me correctly — FREE!) 30-minute consultation via telephone.  Just leave a comment on this blog and I’ll get back to you via email to set up your appointment.

I truly feel that most businesses don’t even scratch the surface when it comes to online opportunities.  In fact, I’ve had plenty of entrepreneurs and executives tell me that point-blank.  They know they aren’t maximizing their public relations dollars with a solid strategy, but they just aren’t sure where to begin. 

Make sure you aren’t left behind.  Leave a comment right now and we’ll set up our FREE 30-minute discussion today!

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Tags: Affiliate Marketing, Appointment, Array, Article Submission, article submission directories, Blog, Boost Sales, Bridge, Business Sales, Canada, Directories, email, Facebook, Left Behind, Marketing Methods, Mediums, Minute Consultation, MySpace, Press Release, Public Relations, Public Relations Strategy, Public Relations Tool, Traditional Marketing, traditional media, Traditional Media Outlets, Twitter, YouTube

This entry was posted on Thursday, October 22nd, 2009 at 8:07 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.