Obama…the Master of Marketing by Julie Taylor

Sometimes, you have to give credit where credit is due.  Obama’s team is full of master marketers.  A few examples of what I’m referring to:

• Obama announced his choice for Vice President via Text Message:  During that time, his entire home page was replaced with an email sign up form “Be The First To Know”.  People had to sign up to receive information…talk about an innovative way to build a list!
• Obama embraced viral marketing:  On the page that displays after you sign up with your email address, you’re asked to tell a friend. On top of that  when you text them to be added to the text list you’re asked to “please forward”…..viral marketing is very hot right now (think about how many times you forward information onto friends or colleagues)
• Obama drove traffic to his website to read and view his tax plan:  Let’s face it, with a budget as large as the one Obama’s team was working with…they could afford to run 30 minute “infomercials” that drive people to the website.
• Obama used his website as a revenue generator:  Any idea how many donations were made via the website?  It is truly mind boggling.
• Obama understands the concept of continuity: Have you been to his website lately?  The home page has a strong call to action to “Join the Movement” and “Learn More”….after you sign up to “Join the Movement” - his team sends out emails on a regular basis…building the relationship and driving people to take action.

There is no question that Obama’s campaign changed the way a political race was run (and won).  He and his team of master marketers have introduced politics to a new generation and have inspired baby boomers to embrace technology.

Challenge:  How can you use these ideas in your business?

Perhaps you want to learn how implement one or all of these ideas but are unsure of where to begin.  Contact me for a free Business Coaching Strategy Session…let’s spend 30 minutes outlining your plan.

If you are doing any of these things with success, please let me know…I’d love to highlight your story in one of my newsletters.

To a profitable month,

Julie Taylor                                                                                                                                           www.jadcc.com

Hey girls…visit www.glewonline.org - it’s a very cool site just for you!!

Tags: business, internet, Marketing, Small Business

This entry was posted on Wednesday, November 5th, 2008 at 8:40 am and is filed under Entrepreneur, Marketing, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.