When was the last time you took a risk?

I don’t mean a huge gamble where your house, automobile, 401K and savings account were all at stake.  I mean a smaller, calculated risk – an investment in a new product/service line, marketing to a different audience, taking on a part-time employee. 

If it’s been a while since you tried something unusual, isn’t it high time for you to shake things up with a little “risky business”?

You see, without adding something new to your current business “mix”, you’re probably not going to see many (if any) new results.  And you might be thinking, “Hey, that’s fine with me — I’m happy where I am!”  But the problem comes when you allow yourself to become complacent.

You’re an entrepreneur at heart — I am, too.  And we entrepreneurs cannot afford to stop taking risks because when we do, we become too “soft”.  As soon as we grasp a brass ring, we have to start thinking about how to get our hands on another one. 

I’m not talking about greed here; this isn’t about making gobs and gobs of money (although that wouldn’t be totally bad, would it?)  I’m talking about staying at the top of your game and pushing forward. 

A body in motion wants to stay in motion; if you stop that inertia, it’s going to be tough to get moving again.

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Tags: 401K, business mix, compacency, current business, Entrepreneur, entrepreneurial ideas, entrepreneurs, Marketing, part-time employee, risky business, stop taking risks, taking a risk, took a risk, top of your game

This entry was posted on Thursday, June 11th, 2009 at 8:00 am and is filed under Entrepreneur, business coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.